Post by account_disabled on Dec 31, 2023 4:03:20 GMT -5
Thought of producers as innovators, says Eric von Hippel, professor of technology innovation at MIT Sloan School of Management. ) said in a recent radio interview about how to reinvent inventions. But when you look at innovation consistently, users come first. Users are the pioneers. There's one very important reason for this: Producers want to know that many people will buy anything. Users have their own needs and only care about whether their needs are met. Von Hippel has long been a leading voice in conversations about user to drive the invention process. His latest book, Free to Innovate (MIT Press, 2016), looks at a new problem in the world of user innovation.
The movement to develop innovations that are given away as free goods with the goal of improving social welfare. (Von Hippel’s book is now available as a free download from his website.) His work has gained support over the past year from New York Times writer and contributing editor Pagan Kennedy, whose own latest book, Inventionology: How We Dream About Things That Change the World ( , ) also looks at Job Function Email List invention on a personal level. As she puts it, the focus is on how inventors see the most elegantly simple breakthroughs that eluded us for decades. Early work on user innovation included articles on the topic in the journal Research Policy in 2016 and the Sloan.
Management Review in 2016. In 2001, he introduced the concept of lead users to the field in a paper published in Management magazine. , Lead Users: An Important Source of New Product Concepts. He wrote that the main users are ordinary people whose current strong needs will become common in the market in the coming months or years. He says they are the perfect subject for the company's market research, but notes that they also proactively think about their own needs: Because lead users are often trying to satisfy needs they experience, they can also provide new product concepts and design data. About the Author Leslie Brokaw is a contributing editor to MIT Sloan Management Review. Tags: Collaboration Consumer-Driven Innovation Corporate Culture From the Archives.
The movement to develop innovations that are given away as free goods with the goal of improving social welfare. (Von Hippel’s book is now available as a free download from his website.) His work has gained support over the past year from New York Times writer and contributing editor Pagan Kennedy, whose own latest book, Inventionology: How We Dream About Things That Change the World ( , ) also looks at Job Function Email List invention on a personal level. As she puts it, the focus is on how inventors see the most elegantly simple breakthroughs that eluded us for decades. Early work on user innovation included articles on the topic in the journal Research Policy in 2016 and the Sloan.
Management Review in 2016. In 2001, he introduced the concept of lead users to the field in a paper published in Management magazine. , Lead Users: An Important Source of New Product Concepts. He wrote that the main users are ordinary people whose current strong needs will become common in the market in the coming months or years. He says they are the perfect subject for the company's market research, but notes that they also proactively think about their own needs: Because lead users are often trying to satisfy needs they experience, they can also provide new product concepts and design data. About the Author Leslie Brokaw is a contributing editor to MIT Sloan Management Review. Tags: Collaboration Consumer-Driven Innovation Corporate Culture From the Archives.